Course curriculum

    1. Sharin Bhatti

    1. Hacks to boost engagement with social media copy

    2. The formula to ace headlines for social media copy

    3. How to write CTAs that convert into sales

    4. Tips to create engaging social media content

    5. Building a great social media strategy, step-by-step

    6. The do's and don'ts of an effective social media strategy

    1. Zoom link for Session 1: 6th June, 2022

    2. Zoom link for Session 2: 7th June, 2022

    3. Zoom link for Session 3: 8th June, 2022

    4. Zoom link for Session 4: 9th June, 2022

    5. Zoom link for Session 5: 10th June, 2022

    1. Writing content that converts

    2. Identifying tone, purpose, and pace

    3. Organising your ideas

    4. Writing effective, emotion-led headlines

    5. Assignment: Work with Kool Kanya on a LIVE project

    6. Techniques to stir up emotion

    7. Tips for persuasive writing

    8. CTAs that get people to take action

    9. Building trust with visual elements

    10. Writing landing pages, emails, captions, video scripts, and press releases

    11. Understanding guidelines & purpose

    12. Aligning the TG, core message, and best practices

    13. Types of Instagram posts - feed, story, video, etc.

    14. Industry terminology - likes, shares, reach, etc.

    15. Assignment: Creating a brand’s bio and boiler plate

    16. Translating the account’s identity into a social media strategy:

    17. Ideating and creating engaging content

    18. SEO and keyword research

    19. Soliciting user-generated content

    20. Creating a content marketing calendar

    21. Assignment: Creating a 7-day calendar for the brand

    22. Reviewing the marketing calendar

    23. Using tools for comparison

    24. Setting campaign objectives

    25. Setting measurement metrics for campaigns

    1. Write social media copy that sells: Decks for day 1 & 2

    2. How to build a strong social media presence: Decks for day 1-3

    1. Write social media copy that sells: Day 1

    2. Write social media copy that sells: Day 2

    3. How to build a strong social media presence: Day 1

    4. How to build a strong social media presence: Day 2

    5. How to build a strong social media presence: Day 3

About this course

  • 1500/-
  • 40 lessons
  • 37 videos | 18 hours of content

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6th - 10th June | 7 PM IST

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