Course curriculum

    1. Sharin Bhatti

    1. Tips to create engaging social media content

    2. Building a great social media strategy, step-by-step

    3. The do's and don'ts of an effective social media strategy

    1. Zoom link for Session 1: 13th April, 2022

    2. Zoom link for Session 2: 14th April, 2022

    3. Zoom link for Session 3: 15th April, 2022

    1. Understanding guidelines & purpose

    2. Aligning the TG, core message, and best practices

    3. Types of Instagram posts - feed, story, video, etc.

    4. Industry terminology - likes, shares, reach, etc.

    5. Assignment: Creating a brand’s bio and boiler plate

    6. Translate your account's identity into a social media strategy

    7. Ideating and creating engaging content

    8. SEO and keyword research

    9. Soliciting user-generated content

    10. Creating a content marketing calendar

    11. Assignment: Creating a 7-day calendar for the brand

    12. Reviewing the marketing calendar

    13. Using tools for comparison

    14. Setting campaign objectives

    15. Setting measurement metrics for campaigns

    1. How to build a strong social media presence: Deck for day 1

    2. How to build a strong social media presence: Deck for day 2

    3. How to build a strong social media presence: Deck for day 3

    1. How to build a strong social media presence: Day 1

    2. How to build a strong social media presence: Day 2

    3. How to build a strong social media presence: Day 3

About this course

  • 999/-
  • 25 lessons
  • 17 videos | 8 hours of content

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13th - 15th April | 6 PM IST

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