Kool Kanya School

Sharin Bhatti

Hacks to boost engagement with social media copy

The formula to ace headlines for social media copy

How to write CTAs that convert into sales

Tips to create engaging social media content

Building a great social media strategy, step-by-step

The do's and don'ts of an effective social media strategy

Zoom link for Session 1: 11th April, 2022

Zoom link for Session 2: 12th April, 2022

Zoom link for Session 3: 13th April, 2022

Zoom link for Session 4: 14th April, 2022

Zoom link for Session 5: 15th April, 2022

Writing content that converts

Identifying tone, purpose, and pace

Organising your ideas

Writing effective, emotion-led headlines

Assignment: Work with Kool Kanya on a LIVE project

Techniques to stir up emotion

Tips for persuasive writing

CTAs that get people to take action

Building trust with visual elements

Writing landing pages, emails, captions, video scripts, and press releases

Understanding guidelines & purpose

Aligning the TG, core message, and best practices

Types of Instagram posts - feed, story, video, etc.

Industry terminology - likes, shares, reach, etc.

Assignment: Creating a brand’s bio and boiler plate

Translating the account’s identity into a social media strategy:

Ideating and creating engaging content

SEO and keyword research

Soliciting user-generated content

Creating a content marketing calendar

Assignment: Creating a 7-day calendar for the brand

Reviewing the marketing calendar

Using tools for comparison

Setting campaign objectives

Setting measurement metrics for campaigns

Write social media copy that sells: Decks for day 1 & 2

How to build a strong social media presence: Decks for day 1-3

Write social media copy that sells: Day 1

Write social media copy that sells: Day 2

How to build a strong social media presence: Day 1

How to build a strong social media presence: Day 2

How to build a strong social media presence: Day 3